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COVID-19 has transformed the streaming video competitive landscape
Disney+ Day is here, which means the release of a slew of movies, TV shows, and shorts for the Disney+ platform. Disney’s investment into its streaming service is not unique, and is just one example of...
View ArticleA Celebration of Indigenous Music
Indigenous music has long stood the test of time, spanning across cultures. But many a time these hidden gems go unheard compared to mainstream genres. “Deccan Beats”, the brainchild of European...
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3 ways to enhance concert-goers’ experience using technology
During periods of lockdown the consumption of live entertainment was consigned to the home, as artists and organisers developed online or virtual alternatives to in-person events in an effort to...
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TikTok and brands: What marketers need to know (part one)
Host Andrew Davidson is joined by digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath in a special two-part episode. In part one, they discuss the role of TikTok in today’s...
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TikTok and brands: What marketers need to know (part two)
The conversation continues! Host Andrew Davidson and digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath delve deeper into TikTok in part two of this special two-part episode....
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Evolution of the Gaming Industry
Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the...
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Power to the People: Letting creators do the talking on TikTok
Since its launch in 2016, TikTok has captured the globe’s attention and subsequently confused marketers on how to unlock those viral TikTok moments. The same marketing tactics that were used for...
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Sustainability in cinema: Popular culture mirrors sustainable sensibilities
Warning: this article contains film spoilers. At the age of four, Richard Cope, author of Mintel’s 2023 Global Outlook on Sustainability report, went with his Dad to see the 1977 science fiction...
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A cross-border spotlight: How to market to the Canadian Gen Z audience
It’s not an easy time for anyone to be navigating the world right now – what with economic, social and environmental headlines constantly reminding us of the instability of things. It’s even more...
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Sustainability update: Consumer trends and business developments brands need...
In this series, Global Outlook on Sustainability author Richard Cope explores how Mintel’s sustainability research relates to government issues, business issues, the sustainability roles and...
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The Impact of Influencer Marketing on Consumers’ Purchasing Journey
Influencer marketing has emerged as a powerful tool for brands to connect with consumers and drive business growth. Is your business making the most of online influencer marketing? In recent years,...
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How Influencer Marketing Will Shape the Future of the BPC Industry
Influencer marketing is still a relatively new industry, but it is growing rapidly. In the UK, Mintel forecasts that BPC’s market worth will reach over £10 billion in 2027, and influencer marketing is...
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